Social marketing is all the buzz these days, and for good reason; more people are on social media than ever before, and it’s a potential gold mine for new companies that can master multiple platforms. It provides brands the opportunities to interact with their consumers directly, giving them the potential to glean valuable insights into what their customers actually want. Social media marketing doesn’t have to be super complicated, either; here are six smart, easy steps to take your marketing game up a notch.
Create Your Own Logo
First things first; your logo represents your brand and should visually cue your customers into what you’re all about. Think about the feelings and emotions you feel when you see your favorite restaurant’s sign when you’re driving down the highway. If you don’t have a logo, you have to create one and plaster it everywhere so people can start associating it with your business. You can create one for free here.
Reply to Comments
Social media gives you the opportunity to interact directly with your customers in a way that traditional marketing never did. It’s a two-way conversation, but that means you need to reply to comments on your profiles. If a customer comments, they feel strongly enough to do so, so you should take the time to give a reply. If it’s a positive comment, thank them and offer a look at something else you’re selling! If it’s negative, reach out and figure out how to make it right.
Incorporate Video
People watch a lot of videos online, and all indications are that that trend will continue for the foreseeable future. If you’re not incorporating videos into your social media posts, you should figure that out. Whether it’s a simple how-to video on one of your products to a quick, 30-second clip of what your company is up to, well-produced and entertaining video content gets eyeballs on your brand. If you need a good free video editor, check out WeVideo, which has a variety of powerful features you can use.
Use a Social Media Management App
If you’re running multiple social media profiles across platforms (and you should be if you want your marketing to be effective), you should definitely consider a social media management app, like HootSuite or SproutSocial. These apps make all those profiles a lot easier to manage, giving you the ability to post across multiple platforms, listen to customer mentions of your brand, search for keywords, and automate and schedule your posts so you don’t have to be glued to your phone.
Run Giveaways
You may not want to give away your product for free, but it can certainly be a way to build a following. Hosting a giveaway after people follow your page or share your post can grow your following quickly, or offering a discount coupon can encourage people to sign up for your newsletter and make a purchase. If you’re running a raffle, you’re only out the cost of one product, but introducing people to your online store can generate great returns.
Run a Contest
People are on social media to interact with each other and their favorite brands, so running a fun contest on your social media marketing page is another way you can interact with your customers. Have your customers post pictures of them using your product, or some other crazy contest. You don’t even need to give away a product; just getting them to interact with your posts can be enough to drive traffic to your site and increase your revenue.
Your social media doesn’t need to be limited to boring blog posts about your product or industry; you can spice it up quickly and easily by trying out some of the ideas listed above. Good luck!